Internet Marketing

This workshop, a follow-on to SCORE's Small Business Marketing workshop, is specifically directed at the use of the Internet as a component of your marketing efforts.  Whether you are starting a business or want to enhance sales for your existing business, an Internet marketing strategy is necessary to compete in today's business environment.

Description

The workshop will be presented in a highly interactive fashion - the instructors will provide material and information to encourage attendee involvement and maximize learning.  Topics to be covered include:

• What is the Internet and how it came about
• How to get your business online
• Use of Search Engine Optimization and Search Engine Advertising to increase sales
• How to communicate with potential customers - both on-line and off-line
• How to employ web-based strategies to compete and win
• Ways to measure the effectiveness of your Internet strategy
• Adjusting your Internet strategy for changing conditions

Who Should Attend

This workshop is designed for any business owner who wants to improve sales of existing products or services, introduce new offerings, and evaluate the effectiveness of a website and other Internet marketing strategies.